Privacy Policy
Last Updated: January 2026
Shire Meadows ("we," "us," "our," or "Company") operates shiremeadows.co.uk ("Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our Website.
Please read this Privacy Policy carefully. By accessing and using shiremeadows.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the terms of this Privacy Policy.
Information We Collect
We collect information in the following ways:
- Personal Information: When you voluntarily submit contact forms, we may collect your name, email address, phone number, and other details you provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, pages visited, and referral sources.
- Cookies and Tracking Technologies: We use cookies, pixel tags, and similar technologies to track your interactions with our Website.
- Usage Data: Information about how you navigate, interact with content, and which affiliate links you click.
How We Use Information
We use the information we collect for the following purposes:
- To conduct analytics and understand user behaviour on our Website.
- To track affiliate referrals and commissions from partner casinos.
- To improve Website functionality, content, and user experience.
- To respond to your inquiries and provide customer support.
- To comply with legal obligations and prevent fraud or abuse.
- For marketing and promotional purposes (with your consent where required).
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Help us understand how visitors use our Website (e.g., Google Analytics).
- Affiliate Tracking Cookies: Used to track clicks and referrals to partner casinos.
- Marketing Cookies: Used for targeted advertising and retargeting campaigns.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to non-UK casinos and affiliate partners. We are not responsible for the privacy practices of these third-party websites. We strongly encourage you to review their privacy policies before providing personal information or engaging with their services. Shire Meadows does not control, endorse, or assume liability for third-party content or practices.
Your Rights
Under UK data protection law (including the UK GDPR), you have the following rights:
- Right of Access: You may request access to the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete information.
- Right to Erasure: You may request deletion of your personal data (subject to legal obligations).
- Right to Restrict Processing: You may restrict how we use your information.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to processing for marketing or analytics purposes.
- Right to Withdraw Consent: You may withdraw consent at any time.
To exercise any of these rights, please contact us at [email protected].
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Analytics and tracking data are typically retained for up to 24 months. You may request deletion of your data at any time, subject to legal or contractual retention obligations.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:
Email: [email protected]
If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.